In previous post I explained just one scenario where lack of user feedback during development can land your project into the wilderness with your clients.

Traditionally in software teams roles like business analysts, product owners and usability specialists are responsible for getting client’s feedback by variety of means. It’s time to empower our teams with new feedback and interface testing tools, so they can grab every opportunity to collect smart feedback data and build great products, save cost with higher client satisfaction.

Let me propose few ideas for software development teams

  1. Get closer to your clients by measuring and reducing feedback loop travel time.
  2. To me feedback is a “Value Channel”, so if you create new channels you’ll increase the value of your product.
  3. Use new tools available in the market to collect your feedback.
  4. Make data based decisions rather than emotional ones by validating your idea.
  5. Client’s time is important and providing feedback shouldn’t be more than 2 clicks away.

List of few feedback and interface testing tools

Verify -
Notable –
Bugherd -
Usabilla –

What’s your feedback loop travel time and what tools you are using to collect data?

So why not validate your strategy before or during your project before you spend too much time and money.

Ever been a part of a team where

  • You were handed a UI design on a new project.
  • Your teams starts a project and build what it was asked for.
  • This design came from some other team or group.
  • You built this new application it and tested it (all ready to go).
  • Then the aha moment comes when you present this newly build application in front of your clients waiting for a WOW reaction.
  • Opss… your clients say we needed a Zebra and this looks more like a Donkey.

Did someone missed the point somewhere in the whole process?

You’ve got it right! while you were busy building the perfect Zebra no-one asked users for their timely feedback during the development. I am not saying that’s the case with every team but reality of software development business is that teams always try to make perfect application in the first attempt to wow their clients.

Research shows the more client involvement in the product development the better the outcome. The quick you receive feedback the better position you are in to make changes with less cost and you might end-up close to building the perfect Zebra that your client wanted :-)

Let me ask how your team is collecting feedback from clients and how you are making smart data-based decisions?

In order to build your perfect Zebra you can leverage new tools to collect user feedback, these tools are smart, cheap, scalable and will guide your team to make data-based decissions.

In the next blog post I’ll be explaining more about these tools.